Perfect & Engaging Copywriting – The Basics

 Perfect & Engaging

Copywriting – The Basics

Writing good sales letters is a skill that many people should learn,
regardless of whether they actually want to be a copywriter or not. If you
send a lot of emails, then these same skills and tactics apply to you as
The following list is a quick overview of what it takes to write a good sales
letter. Understanding your target audience - it is much easier to write to
someone when you have a little background on them. You should try and
come up with a mental or written image of who your target audience is.
What their age is, where they live and their average income, plus their
likes and dislikes.
You always want to know the answers to these two questions:
Why should your customer buy this product and…
What's in it for them?
Try to find a way to make your sales letter stand out from others:
Look for similar sales pages and look for an angle or hook that is different.
Have a specific purpose to your sales letter, yes you want customers to buy. 
But think about helping to solve problems by offering solutions. Take the
time to write a good headline. If your headline is weak the customer will
most likely not read all the way through on your sales page.
If you are writing emails, then this section pertains to your subject
line. Give your reader a good reason to open your email.
Use headings and subheadings: These help to first break up your copy but
they also help to highlight the benefits of the product. Remember that
'what's in it for me?' question. Avoid using filler or fluffy words - don't use
words such as maybe, hope, wish, try, could and perhaps.
Instead, you want to create concise sentences that are short and contain
words such as will and can. Always write your sales letter in the present
tense. Instead of saying 'was chosen' use the word 'received'. Using the
present tense really helps to add strength to your entire sales copy.
Use testimonials or customer quotes: This really helps to add proof to
your copy and if possible try to include a photo of the person. If you can
make these people seem real to your potential customers, the better your
copy will convert. It also helps to add where the person lives by city or
state, always get permission first before adding testimonials.
Once your copy is finished always read it out loud. Either you can do this
or have someone else read it for you. When you read your copy if you
stumble over a section, go back and edit it. If someone else reads it see if
they are compelled to purchase it, if not, tweak it! By applying these basic
concepts to each piece of sales copy you should have no trouble in
converting readers into customers.

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