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WHERE DO WE FIND BUYERS?

 

Finding products to sell is a small fraction of the Affiliate Marketing Plan. The



 
“meat” of affiliate marketing is finding buyers. Trust me, if there are buyers,
there will be products to sell.
In general, there are two really great types of buyers – people who will buy no
matter what the economy is doing.
The first group is called “desperate buyers” -- they have a problem and they need
a solution – now. For instance, people who are in pain. Or, they’re facing a
financial crisis (like an impending foreclosure). They are looking for a solution as
quickly as possible – and these folks have a credit card hot in their hands
searching earnestly for a solution.
The second group is “passionate (or rabid) buyers.” You know these people.
Maybe you are one yourself. They are people who buy everything on a particular
topic. Maybe it's golf. Or baseball. Or Harry Potter. Food and cooking. These can
also be people who buy anything put out by a particular manufacturer (remember
Beanie Babies?).
Groups of folks with a common interest we call “niches.” Now, not all niches have
buyers. We call niches with buyers “niche markets.” But we don't want just a
niche market – we want a niche market full of red-hot buyers.
So where do we find these rabid buyers?
Well, there are a number of places to look.
But, first of all, I'd recommend keeping your eyes and ears open.
What are those things that your friends and relatives simply can't live without?
What's Oprah talking about? 

Actually, one way to find hot buyers is to look at what are hot sellers. This
actually can kill two birds with one stone – not only can you find hot markets, you
can find the products that are popular with buyers.
For instance...
Nearly all marketplaces – eBay, Amazon, Clickbank – and the like will also have a
list of hot products.
With eBay, there is - eBay Pulse http://pulse.ebay.com/
With Amazon, there is - http://amazon.com/gp/bestsellers/books/ A useful
rule-of-thumb is if a particular book is ranked 20,000 or higher.
Checking on a particular niche – see if there's a magazine on the topic --
http://www.amazon.com/magazine-newspaper-subscriptions/
Amazon Bestsellers in a variety of products:
http://www.amazon.com/gp/bestsellers/
The Electronic Marketplace, Clickbank:
http://www.clickbank.com/marketplace.htm
Let's say I'm looking for a product with hot buyers. If we look under the “Health &
Fitness Category” we see products which are listed in Clickbank's definition of
“most popular.” Currently, the top two products are “Fat Loss For Idiots”, and
“The Truth About 6-Pack Abs”


 

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